In my Aristotelian Rhetorical Analysis, we will watch a video where James Veitch, a writer and comedian, will be presenting a TEDTalks Video called This is what happens when you reply to spam email. I chose this video because it seems fitting for a social media class, and I enjoy watching TEDTalks videos. Before finding this video on YouTube, I hadn’t heard of James Veitch, but I have watched many TEDTalks, and they choose quality speakers. I also figured, if it is comical, it doesn’t have to be credible.
The appropriate audience for this video is someone who has seen a spam email (so, practically everyone), those with a sense of humor, and those of middle age or younger. It is James’ job to make others laugh. He was able to find amusement out of an email and relate it to others. James wanted to make people laugh, which he did. Most of all, he wanted to bring light to a crime that targets vulnerable adults. These people do not realize they have been targeted and scammed until it is too late, but talking about a crime such as this is not fun, so James publically made fun of the scammers to make the talk enjoyable.
James used the fact that most people have enough experience, sense, and that they are able to recognize a scam when they hear, “you’ve got mail”. He also used a hint of sarcasm when making comments such as, “So I knew I was dealing with a professional.” after reading an email from a scammer with grammatical errors and little context. James not only made the audience laugh, but he connected with the audience through humor and being able to relate to thoughts that have gone through peoples’ heads when they receive those pesky, spam emails. He also added that he aided everyone else by taking up the spammers’ time during these conversations.
My final analysis on James’ video is that it is funny, he connected with his audience, he brought to light a problem, he used logic and emotion to catch and keep the audiences’ attention, and he was able to effectively use all seven elements needed for an Aristotelian analysis and great storytelling.